Our Story - Built From Passion

I started detailing cars when I was 15 years old. What began as something small—just cleaning up cars and trying to make them look better—quickly turned into something I genuinely cared about. I wasn’t just washing cars, I was learning how to bring them back to life. Every detail mattered to me, from the finish on the paint to the final dry.

In 2020, I officially started Pichel Detailing. Since then, I’ve worked on thousands of vehicles—everything from daily drivers to cars people truly care about. Through all of that experience, one thing stayed consistent: I wanted every car I touched to look its absolute best.

But over time, I kept running into the same issue—drying towels that didn’t live up to the job. Some pushed water around, some left streaks, and some just didn’t feel safe on paint. After detailing that many vehicles, you start to realize how important that final step really is.

That’s what led me to create PicTowel.

This isn’t just another product thrown together to sell. It’s something built from years of hands-on experience and real frustration with what’s already out there. I wanted a towel that I could rely on every single time—something thick, soft, and absorbent enough to get the job done right without risking damage.

More than anything, I’m doing this because of my passion for cars. I care about the process, the results, and the people who take pride in their vehicles just like I do. My goal with PicTowel is simple: help people get better results, make the process easier, and provide a product that actually performs the way it should.

This brand is built on experience, not guesswork. And I stand behind every towel because I use it myself.

— Pichel Detailing